By Mathew Ingram @ Gigaom.com: The reality is that most newspapers simply don’t appreciate how different the online world is when it comes to content. Too many are still laboring under the misapprehension that the Web is just like print, except without all the tree-killing – you put your content on there just like it was in the paper version (except maybe you add a link or two, or a video clip) and readers line up to read it, and you go home. There are a few exceptions, of course, such as The Guardian – but even it has been struggling for profitability, weighed down by its legacy print operations. Too few mainstream media outlets realize that despite their similarities, the world of digital content is completely different from the world of print publishing, and needs to be thought of and treated differently. And walls don’t help. What Does the Future Hold for Newspapers?.
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